IKEA: Pillow Fight

style frames

Concept

A brand motion concept inspired by IKEA’s mission to create joyful and comfortable everyday moments.

This project translates IKEA’s playful and human-centered brand tone into a lighthearted narrative, using a whimsical pillow fight between two ducks to visualize comfort, softness, and emotional warmth in the home.

Through character interaction, timing, and environment design, the motion emphasizes how everyday products contribute to a cozy and joyful living experience

Project Type
Brand campaign Motion/ Concept Project

Program
Procreate, Photoshop

Progress

The process started with defining the duck character’s visual language to ensure it could carry emotion through simple motion.

I explored a range of narrative moments within the pillow fight, sketching multiple scene variations to shape pacing and storytelling before consolidating them into a complete storyboard.

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